Find out what’s holding your brand back

A Brand Audit gives you a clear, experienced perspective on where your brand may be losing clarity, impact or commercial value — and what to fix first.

What the Brand Audit looks at

The audit reviews the key touchpoints shaping how people see, understand and experience your brand. It is designed to uncover where the disconnects are and where small, strategic changes could make the biggest difference.

  • Is your brand easy to understand? I look at whether your positioning, message and visual identity clearly communicate who you are, what you offer and why it matters.

  • I review how your brand presents across key touchpoints, including your logo, colours, typography, packaging, website, social media, signage or marketing material.

  • For product-based businesses, I look at how your packaging performs visually in its category and whether it supports the quality, price point and customer perception you want.

  • I assess whether your brand feels aligned with the audience you want to attract and whether it is building confidence, trust and recognition.

  • You will receive clear, practical recommendations on what to refine, improve or prioritise next.

How it works

Step 1

Send through your brand touchpoints
Share your website, packaging, logo, social media, marketing material or any other assets you would like reviewed.

Step 2

I review what’s working and what’s not
I assess your brand from a strategic and visual perspective, looking at clarity, consistency, positioning, customer perception and commercial impact.

Step 3

You receive practical recommendations
You’ll receive a clear audit summary outlining the key issues, missed opportunities and changes that would make the biggest difference.

Step 4

You know what to do next
You’ll walk away with a stronger sense of direction and a practical understanding of what to fix, refine or invest in next.

Past Project

Why start with an audit?

A full rebrand is not always the right first step. Sometimes the most valuable thing is knowing exactly where the problem is.

A Brand Audit helps you identify the gaps before investing in design, packaging, website updates or marketing. It gives you a clearer foundation for making decisions with more confidence and less guesswork.

What you’ll walk away with

  • A clearer understanding of where your brand is losing impact

  • Practical recommendations based on experience, not guesswork

  • A stronger sense of what to fix, refine or prioritise

  • Clearer direction before investing in design, packaging or marketing

  • A more confident foundation for moving your brand forward

  • "Hummingbelle offers a wealth of experience in design and offers a comprehensive service. Christelle added so much value to my website design through her understanding not only of design but also of marketing and overall concept strategy. I would encourage anyone who wants to evolve their business to make use of her expertise."

    Michael Howard. Soul Revival Music

  • "I had the pleasure of working with Christelle from Hummingbelle for over a year on a range of packaging and design projects. Christelle is professional, organised and an absolute pleasure to collaborate with. Her creativity and strategic approach to design bring real value, helping to strengthen branding and elevate visual identity. She has an exceptional eye for detail and a clear understanding of how to make packaging and branding stand out. I highly recommend Hummingbelle to any business looking for expert support in graphic design and brand development."

    Mel Ryan. Twisted Healthy Treats

Ready for a clearer view of your brand?

If something feels off but you cannot quite identify what it is, the Brand Audit is designed to give you clarity, direction and practical next steps.

Complete the form below with a few details about your business and the brand touchpoints you would like reviewed. I’ll confirm the next steps and let you know what to send through before your audit begins.